For Events, Product Launches, New Services, Offers & More
Press releases are still the backbone of credibility-driven marketing.
But only well-structured ones actually make it into the news.
Whether you’re announcing a new product, service, or event — or just running a promotional offer — these ready-to-use templates will help you create newsworthy stories that grab journalists’ attention.
🧩 1. Product Launch Press Release Template (2025 Edition)
Headline Example:
“TechNova Unveils Next-Gen Smartwatch That Monitors Stress Levels in Real-Time”
FOR IMMEDIATE RELEASE
[City, Country] — [Date] — [Company Name], a leader in [industry/sector], today announced the launch of its newest product, [Product Name], designed to [briefly describe product purpose].
“With [Product Name], we wanted to redefine how consumers experience [benefit],” said [Spokesperson Name], [Title] at [Company Name]. “Our team combined cutting-edge technology with user-centred design to solve a real-world problem.”
The product will be available [mention launch date or availability details] via [platform/store link].
**About [Company Name]:**
[1–2 sentences about company background, vision, and what makes it unique.]
**Media Contact:**
[Name]
[Designation]
[Email Address]
[Phone Number]
[Website]
💡 Pro Tip: Keep your headline under 10 words and make it benefit-driven, not feature-heavy.
🎤 2. Event Press Release Template (Conference, Webinar, Launch Party)
Headline Example:
“Green Future Summit 2025 to Bring Together Global Sustainability Leaders in Singapore”
FOR IMMEDIATE RELEASE
[City, Country] — [Date] — [Organisation Name] announced today the upcoming [Event Name], set to take place on [Event Date] at [Venue/Platform]. The event will gather [audience/industry] professionals to discuss [key topics].
The one-day event will feature keynote speakers, including [Speaker Name, Title, Company], who will share insights on [central theme].
“[Event Name] is more than an event — it’s a movement,” said [Organiser/Founder Name], [Title] at [Organisation Name]. “We’re creating a space where innovators, policymakers, and creators can shape a sustainable future.”
**Event Details:**
📍 Location: [Venue or Online Link]
📅 Date: [Event Date]
🕐 Time: [Event Time]
🎟️ Registration: [Registration Link or Info]
**About [Organisation Name]:**
[Brief overview and mission statement.]
**Media Contact:**
[Name] | [Email] | [Phone]
💡 Pro Tip: Include a quote from a keynote speaker or sponsor to add authenticity.
⚙️ 3. New Service Launch Press Release Template
Headline Example:
“TS Newswire Introduces AI-Powered Media Monitoring for PR Professionals”
FOR IMMEDIATE RELEASE
[City, Country] — [Date] — [Company Name] has announced the launch of its latest service, [Service Name], designed to help [target audience] achieve [specific outcome].
“Our new [Service Name] helps brands monitor their online reputation in real-time, ensuring they never miss a media mention,” said [Spokesperson Name], [Title] of [Company Name].
The new service integrates with [technologies/platforms] and is now available for [availability period or audience].
**About [Company Name]:**
[Brief overview about the company’s experience, focus areas, and notable achievements.]
**Media Contact:**
[Name]
[Email]
[Phone]
[Website]
💡 Pro Tip: Always connect service benefit → customer pain point → measurable value.
💰 4. Offer or Discount Announcement Press Release Template
Headline Example:
“UrbanFit Gym Announces 50% Off New Year Memberships for Early Sign-ups”
FOR IMMEDIATE RELEASE
[City, Country] — [Date] — [Company Name], a [short company description], announced an exclusive limited-time offer for customers. From [Start Date] to [End Date], new members can enjoy [Offer Details].
“Fitness should be accessible to everyone,” said [Spokesperson Name], [Title] of [Company Name]. “This offer allows new members to start their wellness journey without financial barriers.”
Customers can claim the offer at [link/website] or by visiting [store address].
**About [Company Name]:**
[Short description about your business and what makes you stand out.]
**Media Contact:**
[Name] | [Email] | [Phone]
💡 Pro Tip: Time-sensitive headlines like “Limited Time” or “Ends Soon” drive engagement and pickup.
🌍 5. General Company Announcement Press Release Template (Partnerships, Milestones, Recognition)
Headline Example:
“FinTech360 Partners with Visa to Expand Digital Payment Solutions Across Asia”
FOR IMMEDIATE RELEASE
[City, Country] — [Date] — [Company Name], a [short description], today announced a strategic partnership with [Partner Company] to [state purpose].
The collaboration aims to [specific goal or user benefit].
“Partnering with [Partner Company] allows us to accelerate our vision for [goal],” said [CEO Name], [Title] at [Company Name]. “Together, we’re reshaping how [industry/target users] experience [benefit].”
**About [Company Name]:**
[1–2 sentences describing your company, industry, and mission.]
**About [Partner Company]:**
[Short background of partner organisation.]
**Media Contact:**
[Name]
[Email]
[Phone]
[Website]
💡 Pro Tip: Include both companies’ perspectives in partnership releases — journalists appreciate balance.
🧠 How to Use These Templates
- Replace all placeholders ([Company Name], [Date], etc.) with real details.
- Use active voice and clear, emotional storytelling.
- Keep the word count between 400 and 600 words.
- Avoid adjectives like “leading,” “innovative,” or “revolutionary” — let your story prove it.
- Distribute through TS Newswire for professional formatting, editing, and guaranteed publication on top-tier outlets.
💼 Why Brands Use TS Newswire
- Get published on Yahoo Finance, MarketWatch, Bloomberg, and 250+ sites.
- Professionally formatted press releases reviewed by real editors.
- SEO-optimised distribution that builds both credibility and visibility.
- Ideal for startups, agencies, and marketing teams in 2025.
❓ FAQs — Press Release Templates (2025 Edition)
1. What is the ideal format for a press release in 2025?
The 2025 press release format includes a clear headline, a dateline, a concise intro, supporting quotes, a company boilerplate, and a media contact. Keep it around 400–600 words with a storytelling angle and SEO-friendly structure.
2. How do I write a press release for a product launch?
Start with a strong, benefit-driven headline. Include the “what,” “why,” and “who” in the first paragraph. Add quotes, visuals, and a link to the product page. End with company background and contact info.
3. Can I use the same press release template for every announcement?
Yes, but customise each version for its purpose — an event, an offer, a product, or a service. Editors and journalists prefer fresh angles, unique headlines, and updated data rather than reused templates.
4. Do press releases still help SEO in 2025?
Absolutely. Quality press releases distributed through trusted networks like TS Newswire improve brand visibility, earn backlinks, and strengthen authority — as long as the content is human, helpful, and newsworthy.
5. What’s the best way to distribute a press release?
The best way is to use a professional PR distribution platform like TS Newswire, which ensures your release reaches 250+ verified media outlets, including Yahoo Finance, MarketWatch, and Bloomberg.
