In today’s digital world, Public Relations (PR) is not a luxury—it’s a smart strategy every business should use. Yet many business owners, startup founders, and marketers believe outdated ideas that slow their growth. These obsolete ideas are often called PR myths. Believing them can limit your brand’s visibility, trust, and long-term success.
At TS Newswire, we work with startups, entrepreneurs, and growing companies worldwide. We’ve helped hundreds of clients fix the damage caused by these PR myths and replace them with strategies that work. In this article, we will explore seven common PR myths. We’ll also share how you can overcome each one—and how our team at TS Newswire supports you in the process.
PR Myths #1: Only for Big Brands
Many people believe that only big businesses can use PR. They think PR is expensive, complex, or something that only famous brands can afford.
Reality: PR is for everyone. Smaller businesses often benefit the most from public relations. When you’re growing, you need people to know who you are. You need them to trust you. PR builds both visibility and credibility. If people don’t know you exist, they can’t buy from you.
A story in a trusted publication can give you more attention than many ads. It shows your audience that experts recognize your value.
How TS Newswire Helps: Our team helps small brands stand out. We’ve created successful PR campaigns for startups with limited budgets. We focus on storytelling that works. We connect your story with journalists and media outlets that people already trust. You don’t need to be a celebrity or a billion-dollar company to get noticed. You need an innovative approach.
Myth #2: PR Is Just Press Releases
Some business owners think PR means sending a press release and waiting for results.
Reality: PR has changed. Today, it includes many tools like:
- Media pitches
- Thought leadership articles
- Influencer engagement
- Digital press kits
- Online reputation management
- Guest articles
- Search-optimized PR content
PR is about creating connections, not just announcements. It’s about making sure the right message reaches the right people.
How TS Newswire Helps: We build complete PR campaigns. We start by understanding your business and goals. Then, we write, edit, and distribute your story in a way that the media loves. Whether it’s a founder interview, a case study, or an expert quote, we help you show your value. We do the outreach; you get the results.
Myth #3: A Good Product Doesn’t Need PR
Some founders believe their product or service will speak for itself.
Reality: Great products often fail without the proper visibility. People can’t buy from you if they don’t know you exist. PR gives your product the platform it needs to stand out.
Even if your product is fantastic, it still needs exposure. Investors, customers, and media outlets want to hear your story. Why did you start your business? What problem do you solve? PR helps you answer these questions publicly and powerfully.
How TS Newswire Helps: We help you build and share your brand story. We craft content that focuses on your product’s value and impact. Then, we share it with publications, blogs, and media channels that matter to your audience. We make sure your brand becomes part of the conversation in your industry.
“PR isn’t about being loud—it’s about being heard by the right people, in the right places, at the right time. At TS Newswire, we don’t just push stories—we build credibility that compounds.” — Vivek Sharma, Founder, TS Newswire
PR Myths #4: Gives Instant Results
Many companies expect overnight success from a single article or press release.
Reality: Real PR takes time. Yes, one good article can drive interest. But long-term results come from consistent storytelling and steady outreach. PR builds relationships and reputation—not just short-term traffic.
Think of PR as planting seeds. Over time, those seeds grow into trust, authority, and recognition.
How TS Newswire Helps: We create ongoing campaigns. Our goal is not just to get you one feature—to ensure your name appears regularly in respected media. That’s how people begin to remember and trust you. We focus on creating steady, growing visibility that supports your sales, branding, and investment efforts.
PR Myths #5: PR Is Too Expensive
Many business owners think PR costs too much and delivers too little.
Reality: Modern PR is more affordable and more effective than ever. Compared to paid ads, PR gives you credibility and SEO value that lasts. A single story in a high-authority site can boost your Google ranking, drive monthly traffic, and create long-term brand value.
According to HubSpot, 81% of buyers trust media articles more than ads. PR gives you that media attention without paying per click.
How TS Newswire Helps: We offer affordable packages for every budget. You choose what you need. Whether you want one article or a whole campaign, we deliver quality without the huge price tag. And every article we publish is optimized for SEO and credibility.
Myth #6: PR Can’t Be Measured
Some people believe you can’t measure PR results. They think it’s about feelings—not facts.
Reality: Today, PR is fully trackable. You can measure how many people read your story, how many clicked through to your site, and how it affected your SEO. You can even track social shares and backlinks.
How TS Newswire Helps: We give you clear reports. You’ll see where your article was published, how much traffic it generated, and how your brand visibility grew. We connect our PR work to real numbers, so you know what’s working.
Myth #7: All Media Coverage Is Good Coverage
Some companies accept any coverage—thinking more is better.
Reality: Quality beats quantity. Getting published on trusted websites helps your brand. Being mentioned on low-quality or irrelevant platforms can hurt your reputation.
Search engines like Google also care about the quality of sites linking to you. High-authority backlinks help. Low-quality links can damage your ranking.
How TS Newswire Helps: We only work with credible, respected media outlets. We’ve built relationships with Yahoo Finance, ANI, Zee5, Outlook India, and more. Every article we place boosts your brand’s reputation and search engine visibility.
Final Thoughts
These PR myths are common—but they don’t have to hold you back. You now know the truth.
PR isn’t just for famous people or big corporations. It’s for startups. It’s for business owners. It’s for brands that want to grow.
If you’re ready to build trust, increase visibility, and get noticed in the right places, it’s time to take PR seriously.
TS Newswire makes it easy. We guide you from your first article to full-scale campaigns. We give you access to real media. We help you grow.
Want to Get Started?
We help you:
- Get featured on India’s top media sites
- Build strong, Google-friendly backlinks
- Create content that tells your story
- Develop a clear, affordable PR plan
👉 Visit: www.tsnewswire.com
👉 Email: info@tsnewswire.com
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