PR vs. Marketing: Why You Need Both to Succeed

In today’s digital world, being online isn’t enough. To stand out, your brand needs trust. Public relations (PR) helps build that trust. Online PR is more important than ever as the internet changes and customers become smarter.

PR isn’t just for big companies anymore. Thanks to platforms like TS Newswire, even small businesses can get their stories published on major media sites at affordable prices. This article explains why PR is necessary for your marketing plan and how it works with your other strategies.

I. Marketing vs. PR: What’s the Difference?

Both marketing and PR help build your brand, but they work in different ways:

• Marketing is promoting your brand through ads, social media, or emails. You control the message.
• PR is when others talk about you. This includes news articles, interviews, or expert features. These mentions carry more weight because they come from outside sources.

With digital PR, you can appear on top sites like Forbes, Yahoo Finance, or Entrepreneur. That makes your brand look more trusted and professional.

II. Why Trust Matters

People see thousands of ads every day. With so much noise, trust becomes key. PR helps build that trust.

Here’s what research shows:

• Nielsen says 92% of people trust earned media (like news articles) more than ads.
• Harvard Business Review found that trusted companies grow faster and keep more loyal customers.
• PR Week reported that brands with strong PR get up to 3x more press inquiries and leads.

Good PR isn’t just about being seen—it’s about being believed.

Read More: Supercharge Your Brand: The Power of Combining Digital PR and SEO

III. How PR Works in the Marketing Funnel

PR helps at every stage of the customer journey:

1. Awareness (Top of Funnel)

• News coverage and press releases introduce your brand to new people.
• PR tells your story and sparks interest.

2. Consideration (Middle of Funnel)

• Articles and interviews show your expertise.
• When people compare options, trusted press makes you stand out.

3. Conversion (Bottom of Funnel)

• Being featured on top media gives social proof.
• Well-known media logos on your site help reduce buyer hesitation.

PR supports the whole journey from awareness to decision.

IV. PR Supports All Your Digital Channels

PR doesn’t work alone. It boosts your entire digital presence:

Search Engine Optimization (SEO)

• When trusted sites link to your site, Google ranks you higher.
• One media mention can create many backlinks.

Content Marketing

• Turn PR stories into blog posts, newsletters, or social content.
• PR gives you ready-made ideas based on real news.

Social Media

• Share your media features. They usually get more likes and shares.
• PR content has more impact because people trust it.

Email Marketing

• Add press features to emails to boost open and click rates.
• These mentions back up your brand’s value.

Sales

• Sales teams can show press features in their pitches.
• Being in the news builds instant trust with prospects.

V. PR Builds a Strong Online Reputation

A good online image is more than star ratings. It’s how people see you across the web.

PR shapes this image:

• Positive articles push down destructive content in search results.
• Interviews and opinion pieces show your leadership.
• Viral press coverage brings more visitors and links.

PR lets you take charge of how people see your brand.

VI. PR Is Now for Everyone

Before, PR was expensive and complicated to access. Not anymore.

Platforms like TS Newswire make it easy for any business to get started:

• Lower Cost: Save up to 30% on hiring agencies.
• Broad Reach: Get your story on sites like GlobeNewswire and Business Insider.
• Fast Results: Start seeing coverage within 24 to 48 hours.

Now, even small brands can get considerable media exposure.

VII. Real-Life Ways PR Helps

Here’s how different businesses use PR:

• Startups share funding news to attract investors.
• E-commerce brands use PR to show up in gift guides.
• B2B companies post expert articles in trade magazines.

Each of these helps build traffic, trust, and new business.

VIII. How to Add PR to Your Marketing Plan

Here’s how to start using PR regularly:

1. Set Clear Goals
   • What do you want? More awareness? Better SEO? More leads?
2. Make a PR Calendar
   • Plan around launches, holidays, or significant events.
3. Craft a Strong Story
   • Focus on what’s new, helpful, or different.
4. Choose the Right Platforms
   • Use TS Newswire to reach the best outlets for your industry.
5. Track Performance
   • Watch where your story appears, who clicks it, and what happens next.
6. Keep Going
   • Update your strategy, improve your message, and keep publishing.

IX. Why TS Newswire Makes PR Easy

TS Newswire has helped publish over 30,000 stories. Whether you’re just starting or already big, here’s what we offer:

• Affordable pricing (save up to 30%)
• Media access to big outlets
• Quick and reliable distribution
• Help build your PR strategy

We help you get noticed — without spending a fortune.

Conclusion: Make PR Part of Your Growth Plan

PR is a wise investment, not a luxury. It builds trust, boosts SEO, and supports your whole marketing funnel.

The competition online keeps growing. With PR, your brand becomes more credible and visible. And with services like TS Newswire, it’s easier and more affordable than ever.

Want to grow your brand’s reputation and save on PR? Work with TS Newswire and start sharing your story today.