1. Outlet inclusion criteria
An outlet is added to the network only after passing manual review against all of the following:
- Named, identifiable editorial staff (not an anonymous or fully automated publisher)
- Verifiable organic traffic from independent tools, not traffic that appears purchased or redirected
- Confirmed inclusion in Google News or Google Discover at time of review, where applicable to the outlet’s tier
- A clean outbound link profile and editorial content that isn’t primarily paid placements
- Topical relevance to at least one of our supported industry categories
Most rejections come down to automated or scraped content, unverifiable traffic claims, or having been previously removed from Google News for policy violations.
