Editorial guidelines
What TS Newswire reviews before publication
These guidelines help companies submit releases that can pass newsroom and outlet review.
Industry-specific guidelines
Detailed acceptance rules, review triggers and common rejection reasons for regulated categories.
General announcements
Usually acceptable
- Real company milestone
- Named company and contact
- Verifiable facts and dates
Usually rejected
- Anonymous submissions
- Fake awards
- Keyword-stuffed copy
Healthcare and wellness
Usually acceptable
- Clinical or product context
- Regulatory status where relevant
- Careful non-cure language
Usually rejected
- Cure claims
- Before/after medical promises
- Unsupported efficacy claims
Finance, crypto, and investing
Usually acceptable
- Risk-aware language
- Company/entity details
- Non-promissory market claims
Usually rejected
- Guaranteed returns
- Pump-style token copy
- Misleading performance claims
iGaming and regulated offers
Usually acceptable
- License and jurisdiction details
- Responsible-use language
- Age-gated positioning
Usually rejected
- Bonus-heavy ad copy
- Unlicensed market claims
- Minor-targeted language
Editorial review
How TS Newswire reviews press releases by industry
Why guidelines differ by category
News outlets apply stricter rules to some topics than others. Finance, crypto, health and gambling announcements are more likely to be rejected for unsupported claims, so our review checks the wording of your release against the rules for its category before it is distributed.
What the review checks
We look at headline accuracy, unsupported superlatives, regulated claims, required disclosures and whether quotes and facts can be verified. If something would cause an outlet to reject the release, we tell you before distribution so you can fix it, rather than after you have paid.
If your industry is restricted
Some categories cannot be published on some outlets. When that is the case we say so before you start, and you can choose the outlets that accept your category or submit a TS Newswire-only release.