Starter
$149
per release
250+ outlets · 48 hrs
Industry solution · Crypto & Web3
Press Release Distribution for Crypto, Blockchain & Web3
A meaningful share of press outlets reject crypto and blockchain content outright, regardless of how it's written. TS Newswire checks category eligibility across the network before a release is queued.
- typical crypto & Web3 release turnaround
- 12–24 hrs
- sub-categories tracked separately: token/DeFi, infrastructure, NFT, Web3/gaming
- 4
Crypto distribution has a problem that's separate from writing quality: a wire can have an otherwise excellent release, and still get rejected at half the requested outlet list because the outlet's editorial policy blocks the category entirely. That's a legacy of the space's own history — years of pump-oriented press releases and fabricated volume claims taught a lot of publications to blanket-ban rather than review case by case. TS Newswire checks which outlets in the network currently accept crypto content before your release is queued, so the pickup report reflects what actually got published, not what was sent.
Web3 and NFT releases run into a narrower version of the same problem: outlets that would happily cover a gaming studio's new title, a DAO's governance change, or an infrastructure protocol's mainnet launch sometimes reject it anyway because the release gets auto-flagged the moment "token" or "NFT" appears, without anyone reading past the category tag. We track these as distinct sub-categories — token/DeFi, blockchain infrastructure, NFT, and Web3/gaming — specifically so a utility-focused release doesn't get lumped in with speculative token launches it has nothing to do with.
Where releases go wrong
Common problems in Crypto & Web3 distribution
Blanket bans, not case-by-case review
A release can be rejected before anyone reads it, purely because "crypto" or "token" appears in the category field.
NFT and Web3 get lumped in with token speculation
A utility NFT collection or DAO governance update draws the same skepticism as a token launch, despite a different risk profile.
Padded pickup reports are common in this category
Several crypto-specific PR networks inflate placement counts with sites that don't actually index — verified pickups matter more here than most industries.
Regulatory language shifts faster than most teams track
Token-launch framing that cleared review a year ago may not clear it today as enforcement priorities change.
How it works
Our Crypto & Web3 review process
01
Category eligibility check
We confirm which outlets in the requested tier currently accept crypto, blockchain, NFT or Web3 content before the release is queued — outlets that would reject it are excluded upfront.
02
Sub-category routing
Token/DeFi, blockchain infrastructure, NFT and Web3/gaming releases are routed to outlets that specifically cover that niche, rather than one generic "crypto" bucket.
03
Regulatory language review
Guaranteed-return claims, risk-free framing, and language that could describe an unregistered securities offering are flagged before submission.
04
Verified pickup reporting
The dashboard confirms which outlets actually published and indexed the release — not a raw send count against a list that may not all accept the category.
Sample outlet mix
Highest-authority outlets in the network
Crypto & Web3 releases are placed across the wider network rather than a single vertical. These are the highest-authority outlets available; browse the full list to see everything.
| Outlet | Type | Domain authority |
|---|---|---|
| Business Insider | News site | 93 |
| Yahoo Finance | Wire | 93 |
| MarketWatch | News site | 92 |
| USA Today + 125 New network | Wire | 92 |
Editorial standards
What clears review, what doesn't
We accept
- Token, NFT or offering structure described accurately, including exemption status if applicable
- No guaranteed-return, risk-free, or "guaranteed value" language
- Named spokesperson with a verifiable role at the project or foundation
- Technical claims (TVL, mainnet status, audit results) sourced and current
- Risk factors mentioned where the release discusses an investment product
We reject
- Token or NFT launches framed as investment opportunities without disclosures
- "Guaranteed returns" or "guaranteed value" language
- Releases for unregistered securities offerings
- Vague framing designed to avoid stating regulatory status
Compliance detail
The language that gets crypto and Web3 releases rejected
"Guaranteed returns," "risk-free investment," and similar language are the fastest way to get a crypto release rejected — not just by our editorial review, but by outlets themselves, many of which have explicit policies against publishing anything resembling an investment guarantee. This reflects real regulatory exposure under securities law in most jurisdictions, not just caution on our part.
Token launches need particular care: framing a token sale as an investment opportunity without the disclosures a securities offering would typically carry is one of the most common holds. NFT releases run into a narrower version — describing an NFT as having guaranteed future value or framing a collection primarily as a financial investment triggers the same review, even when the underlying project is a legitimate utility or gaming NFT.
Pricing
Choose a tier
Recommended for Crypto & Web3
Category eligibility checks and sub-type routing take editorial time — Business tier's turnaround builds that in.
Business
$349
per release
600+ outlets · 24 hrs
Premium
$649
per release
1,240+ outlets · 6 hrs
Questions
Questions specific to Crypto & Web3
Still unsure? Ask us anything at hello@tsnewswire.com.
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Yes. Category eligibility is checked and outlets that would reject the release are excluded from the distribution list upfront, not billed for a rejection.
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