Insights
Guides on distribution, pricing and what actually works
No filler — every guide is written by the team that reviews outlet applications and runs distribution day to day.
What Is a PR Team? Roles, Structure, and When Your Marketing Team Actually Needs One
A PR team manages how a brand is perceived — by the press, the public, and anyone whose opinion can move the business. It's measured on trust, not sales, which is where it splits from marketing: marketing creates demand, PR earns the credibility that demand leans on. Written for marketing teams who keep inheriting "PR" without a clear definition, this guide covers what a PR team actually does day to day, the five core roles and their 2026 US salaries, the skills that separate a good team from a busy one, and a clean ownership split between PR and marketing so work stops slipping through the cracks. It also explains when a business truly needs PR, how to choose between in-house, agency, freelancer, or distribution, and the metrics that prove whether any of it is working.
Best Press Release Distribution in 2026: Which Wires Get Cited by AI
Press release distribution in 2026 is no longer just about picking a wire and hitting send. AI tools like ChatGPT, Gemini, and Perplexity are actively citing press releases—at a rate that grew 5x between July and December 2025—making where your release lands more critical than ever. This guide breaks down five major wire services—GlobeNewswire, PR Newswire, ACCESSWIRE, Newsfile, and NewMediaWire—across reach, pricing, Yahoo Finance eligibility, Morningstar, Benzinga, and AI citation potential. We show how TS Newswire helps clients build the right distribution stack based on their goals, budget, and audience—whether you're doing your first release or managing ongoing public company disclosures.
Why iGaming Brands Are Quietly Using Press Releases to Win on Google in 2026 (And How You Can Too)
If you're running an iGaming brand, an online casino, or an affiliate site and you're not using press releases as part of your visibility strategy — you're leaving serious ground on the table. This isn't about blasting a news wire and hoping for the best. It's about getting your brand, your keywords, and your content in front of the right people, at the right moment, across 200+ iGaming-relevant publications. Let me walk you through exactly how we do it at TS Newswire — and why it works.
Press Release Distribution in 2026: How AI, Google's Crackdowns, and Storytelling Changed Everything
From parasite SEO to GEO — how press release distribution transformed between 2021 and 2026, what Google's Site Reputation Abuse policy means for your strategy, and how AI is reshaping the entire ecosystem.
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