Publish on HackerNoon

How publishing on HackerNoon works

HackerNoon publishes stories after review by its own human editors. Our placements go through HackerNoon's Business Blogging Program and are published under a HackerNoon contributor's byline, not under your company's name. Each one carries HackerNoon's "Vested Interest" label and closes with a note that it was distributed under the Business Blogging Program, so readers can see it is company-related content.

No one can buy guaranteed publication on HackerNoon: its editors can ask for changes or decline a story. Two sets of rules apply:

Why HackerNoon suits tech and AI companies

HackerNoon is written for technologists, so its readers expect technical depth rather than marketing copy. A story that explains how something works, with evidence, fits the publication far better than a product announcement. It works well for:

• AI model, agent and product launches explained with real technical detail
• Developer tools, APIs and open-source releases
• Cybersecurity research and incident write-ups
• Engineering deep dives and benchmarks with their method
• Founder and CTO perspectives on building tech and AI products

Can you publish a press release on HackerNoon?

Write it as a story, not a press release. HackerNoon's rules for brand stories steer companies towards guides, thought leadership and deep dives rather than advertorials, and its editors reject copy that reads as an advertisement. A launch or announcement works when the story explains what was built, how it works and what it changed, with sources.

If you want a labelled press release on business and financial news sites instead, see publish a press release on Business Insider or Yahoo Finance.

How to write a story HackerNoon editors accept

Write like an engineer explaining something to a peer. Put the point first, show your evidence, and link to other sources as well as your own site. Follow the structure below.

1.Headline

Specific and descriptive: say what was built or found. No hype and no links in the title or subtitle.

2.First paragraph

The gist of the whole story, like an abstract. HackerNoon asks for the summary first, not a slow introduction.

3.Technical body

How it works, what problem it solves and where its limits are. Short paragraphs, subheadings and code or diagrams where they help.

4.Evidence

Benchmarks with their method, and every figure or claim linked to a credible source.

5.Quotes

Set as block quotes and attributed by name and role.

6.Links

About 1 link to your site per 500 words, plus links to other reputable sources and related HackerNoon stories.

7.Meta description

120 to 160 characters summing up the story for search results.

What HackerNoon does not publish

Check this before you order. We review every draft against these points before submission, and HackerNoon's editors apply them again. Category rules for regulated industries are in our editorial guidelines.

• Copy that reads as an advertisement or sales pitch, with no news or technical substance
• "Top" or "best of" lists and review roundups written to promote your own product
• Keyword anchor text such as "best software development company", or links on unrelated words
• UTM-tagged links, or links changed after publication
• Plagiarised content or content you do not have the rights to publish
• Topics HackerNoon's guidelines exclude, such as online gambling, adult content, weight-loss supplements, multi-level marketing, weapons, alcohol, tobacco and illicit drugs
• Inaccurate or misleading claims that could affect readers' health, safety or finances

Are HackerNoon links nofollow?

Yes. Links to your site are published as nofollow, and HackerNoon limits brand links to about 1 per 500 words, alongside links to other reputable sources. Changing or adding promotional links after publication breaks HackerNoon's rules, so get the link right before you submit.

A nofollow link still sends interested readers to your site, and the story gives you a mention on a recognised technology domain that search engines and AI assistants can find. Rankings, traffic and citations are not guaranteed.

How much does it cost to publish on HackerNoon?

With TS Newswire, a HackerNoon placement costs $429, one-time, per story. That covers our review against HackerNoon's guidelines, submission and a publication report with the live URL. There is no subscription.

How to describe your HackerNoon placement

Say it accurately: "Our story was published on HackerNoon", with a link to the live page. It is a contributor story marked with a Vested Interest label, not reporting by HackerNoon staff, so avoid implying that HackerNoon endorses your company.

Pair HackerNoon with other placements

HackerNoon reaches a technical audience. For business and investor readers, add a press release on Business Insider or Yahoo Finance. Each single placement is bought individually, at its own fixed price, and goes into the same cart and the same report.

The full outlet network lists every single placement with its price.

Refunds: what happens if your story is not accepted

If your story cannot be accepted, because it falls outside our review or HackerNoon's guidelines, you receive a full refund of the $429 placement. Where a story can be fixed, we send notes first so you can edit and resubmit. Details are in our refund policy.

How long does it take to publish on HackerNoon?

There are two steps. First, we review your draft after you submit it. Second, HackerNoon's editors review it, and their queue sets the publication date, typically within a few business days. If the editor asks for changes, the clock restarts when you send them.