Publish a Press Release on Morningstar

How to submit a press release to Morningstar

Morningstar does not take press releases from companies directly, and its RSS feeds are for readers, not for submitting news. Releases appear on Morningstar because they arrive through wire distribution, submitted by an approved partner.

That is what this placement covers: compliance review, wire submission and your publication report, all for $189. Publication on Morningstar is not the same as coverage by Morningstar's analysts, whose research and ratings are independent.

Why Morningstar's audience is different

Morningstar readers are doing research. Many are financial advisers and long-term investors comparing companies, funds and their fundamentals, so they read closely and expect precision.

Releases that carry real financial substance fit best: earnings data, financial statements, fund launches and corporate actions. If your company is publicly traded, include your exchange and ticker so the release is tagged to your company.

A Morningstar press release appears on Morningstar's news pages at morningstar.com/news, labelled as a press release from the distributing wire, with your headline and the full release text.

Who a Morningstar press release is for

News that fits Morningstar's readers well:

• Earnings, financial results and guidance updates
• Fund launches, ETF news and asset-management announcements
• Dividends, buybacks and other corporate actions
• Acquisitions, mergers and major partnerships
• Leadership changes at publicly traded and investment firms

Why a Morningstar placement builds credibility

Morningstar is a long-established name in investment research, and advisers and investors already use it to look companies up. A press release there gives them a recognisable, linkable reference for your announcement.

Describe the placement accurately, for example "Our announcement was published on Morningstar", and never imply a Morningstar rating, rating change or analyst endorsement. Morningstar's name and ratings are trademarks.

How much does a Morningstar press release cost?

With TS Newswire, a Morningstar press release costs $189, one-time, per release. That price covers compliance review, wire submission, distribution to Morningstar and a publication report with the live URL. There is no subscription, no membership fee and no extra charge for links or an image.

The only optional extra is AI-assisted writing, if you need the release written for you. It is priced separately and shown in your cart before you pay.

Are Morningstar press release links nofollow?

Yes. Your Morningstar press release can include 2 to 4 links to your website, and they are published as nofollow links. That is standard for press releases on major news and financial sites, and it matches Google's guidance that links in press releases should not pass ranking credit. Be wary of anyone who promises a do-follow link on a site like Morningstar.

Nofollow links still do real work: readers click them, they send referral traffic to your site, and the release gives you a brand mention on a recognised domain that search engines and AI assistants can find and cite. Rankings and traffic are not guaranteed.

Is publication on Morningstar guaranteed?

Every Morningstar press release has to pass our compliance review and the wire partner's own guidelines first, so no honest service can promise publication for any release. What we guarantee is the outcome for you: a release that is accepted is distributed to Morningstar, and a release that cannot be accepted gets a full refund.

How to write a press release Morningstar will accept

Write like a reporter describing news, not a marketer describing a product. A genuine announcement in plain, factual language, with a real quote and accurate figures, clears review far more often than promotional copy.

Aim for roughly 400 to 800 words and follow the structure below. Our guide to writing a press release has worked examples.

• Write in a factual, third-person news tone, in US English and AP style
• Put the real news in the first sentence and support it with verifiable details
• Attribute every figure and claim, and avoid anything that reads as investment advice
• Use quotes that add insight or context, not generic praise
• Use 2 to 4 relevant links and no bare URLs in the text

1.Headline

Title Case, factual, names your company and the news. About 70 characters or less.

2.Stock ticker (if public)

Your exchange and ticker symbol, for example (NASDAQ: EXMP), so the release can be tagged to your company.

3.Dateline

CITY, State, Month Day, Year, for example "AUSTIN, Texas, October 9, 2026".

4.Lead paragraph

Who, what, when, where, why and how in two or three sentences. The news goes first, not last.

5.Body paragraphs

Supporting details, figures and context you could verify if asked.

6.Quote

At least one meaningful, attributed quote from an executive or expert that adds insight, not hype.

7.Boilerplate

A short "About" paragraph describing your company in plain words.

8.Media contact

Name, title, email and phone number for journalists who want to follow up.

What does not get accepted

Check this before you order. Our compliance review checks every release against the wire partner's guidelines before submission, and category rules for regulated industries are in our editorial guidelines.

• Misleading, unverifiable or exaggerated claims, including promised returns or investment advice
• Advertorials: copy whose main goal is to sell, persuade or promote rather than inform
• Calls to action such as buy, invest, subscribe or click here, and heavy promotional language
• Ticker-stuffing: naming tickers that have nothing to do with the announcement
• Content with no genuine news hook behind it
• Images or content you have not confirmed you have the rights to use
• Releases missing a headline, dateline, body or media contact

No press release yet? We can write it for you

Add AI-assisted writing at checkout. You send a short brief with the facts, quotes and links you want included, we draft the release with AI in the structure Morningstar expects and check it against the guidelines above, and you approve it before submission. The facts, numbers and quotes still come from you, so the release stays accurate.

AI-assisted press release writing is currently $129 per release, added at checkout.

Pair Morningstar with other single placements

Morningstar reaches investors and advisers. Pair it with Yahoo Finance, StreetInsider or Investing.com for more investor reach, or with USA TODAY for a general audience. Each single placement is bought individually, at its own fixed price, and goes into the same cart and the same report.

Prefer a bundle? Our press release distribution packages combine many outlets at one price, and the full outlet network lists every single placement with its price.

Refunds: what happens if your release is not accepted

If your release cannot be accepted, because it falls outside our compliance review or the wire partner's guidelines, you receive a full refund of the $189 placement. Where a release can be fixed, we send notes first so you can edit and resubmit.

If the release passes our review but is not distributed, you also receive a full refund, as set out in our refund policy.

How long does it take to publish on Morningstar?

There are two steps. First, our compliance review checks your release after you submit it. Second, the wire partner and Morningstar's own syndication schedule determine when it goes live, typically 24 to 72 hours after approval.

If your announcement is tied to a date, order a few days ahead and submit with a note about timing, so there is room for a round of edits without missing your moment. How long a release stays online is controlled by the publisher, so we do not promise a fixed duration; your publication report keeps a record of the live URL.