Publish a Press Release on Business Insider

How to submit a press release to Business Insider

There is no public upload form for companies, and a release sent to a Business Insider editor's inbox is not the same as a placement. Press releases appear on Business Insider's markets pages because they arrive through wire distribution and syndication feeds. An approved partner submits the release, and if it is accepted it is published there as a press release.

That is what this placement covers. You do not need to find, vet or pay a separate wire service yourself: the placement at $199 includes compliance review, wire submission and your publication report.

A Business Insider press release appears on the markets pages at markets.businessinsider.com, with your headline, the full release text, your company named as the source and a clear press release label. That live URL is what goes in your publication report.

Getting featured vs. publishing a press release on Business Insider

Getting featured editorially means a Business Insider reporter decides to write about your company. That takes a story with real news value, pitched to the right reporter at the right time, and it cannot be bought.

Publishing a press release is the predictable route. You decide what to announce and when, the release is reviewed, and once approved it is distributed to Business Insider's markets pages as a labelled press release with a shareable link. The two work well together: a published release gives reporters a public, linkable version of your news when you pitch them.

Who a Business Insider press release is for

Business Insider is read by executives, founders and professionals who follow companies and markets. It suits news with clear business significance:

• Funding rounds, acquisitions and major partnerships
• B2B, SaaS and enterprise product launches with commercial significance
• Leadership hires and executive appointments
• Earnings, listings and investor-relevant updates for public companies
• Company milestones a business reader would want to know about

Why a Business Insider placement builds credibility

Business Insider is one of the best-known business news brands, and decision-makers recognise it. A press release on its markets pages gives prospects, partners and investors a recognisable, linkable source when they look your company up.

Describe the placement accurately, for example "Our announcement was published on Business Insider's markets pages", and link to the live page from your publication report. Business Insider's name and logo are trademarks, so avoid implying editorial endorsement.

How much does a Business Insider press release cost?

With TS Newswire, a Business Insider press release costs $199, one-time, per release. That price covers compliance review, wire submission, distribution to Business Insider and a publication report with the live URL. There is no subscription, no membership fee and no extra charge for links or an image.

The only optional extra is AI-assisted writing, if you need the release written for you. It is priced separately and shown in your cart before you pay.

Are Business Insider press release links nofollow?

Yes. Your Business Insider press release can include 2 to 4 links to your website, and they are published as nofollow links. That is standard for press releases on major news and financial sites, and it matches Google's guidance that links in press releases should not pass ranking credit. Be wary of anyone who promises a do-follow link on a site like Business Insider.

Nofollow links still do real work: readers click them, they send referral traffic to your site, and the release gives you a brand mention on a recognised domain that search engines and AI assistants can find and cite. Rankings and traffic are not guaranteed.

Is publication on Business Insider guaranteed?

Every Business Insider press release has to pass our compliance review and the wire partner's own guidelines first, so no honest service can promise publication for any release. What we guarantee is the outcome for you: a release that is accepted is distributed to Business Insider, and a release that cannot be accepted gets a full refund.

How to write a press release Business Insider will accept

Write like a reporter describing news, not a marketer describing a product. A genuine announcement in plain, factual language, with a real quote and accurate figures, clears review far more often than promotional copy.

Aim for roughly 400 to 800 words and follow the structure below. Our guide to writing a press release has worked examples.

• Write in a factual, third-person news tone, in US English and AP style
• Put the real news in the first sentence and support it with verifiable details
• Attribute every figure and claim, and avoid anything that reads as investment advice
• Use quotes that add insight or context, not generic praise
• Use 2 to 4 relevant links and no bare URLs in the text

1.Headline

Title Case, factual, names your company and the news. About 70 characters or less.

2.Stock ticker (if public)

Your exchange and ticker symbol, for example (NASDAQ: EXMP), so the release can be tagged to your company.

3.Dateline

CITY, State, Month Day, Year, for example "AUSTIN, Texas, October 9, 2026".

4.Lead paragraph

Who, what, when, where, why and how in two or three sentences. The news goes first, not last.

5.Body paragraphs

Supporting details, figures and context you could verify if asked.

6.Quote

At least one meaningful, attributed quote from an executive or expert that adds insight, not hype.

7.Boilerplate

A short "About" paragraph describing your company in plain words.

8.Media contact

Name, title, email and phone number for journalists who want to follow up.

What does not get accepted

Check this before you order. Our compliance review checks every release against the wire partner's guidelines before submission, and category rules for regulated industries are in our editorial guidelines.

• Misleading, unverifiable or exaggerated claims, including promised returns or investment advice
• Advertorials: copy whose main goal is to sell, persuade or promote rather than inform
• Calls to action such as buy, invest, subscribe or click here, and heavy promotional language
• Ticker-stuffing: naming tickers that have nothing to do with the announcement
• Content with no genuine news hook behind it
• Images or content you have not confirmed you have the rights to use
• Releases missing a headline, dateline, body or media contact

No press release yet? We can write it for you

Add AI-assisted writing at checkout. You send a short brief with the facts, quotes and links you want included, we draft the release with AI in the structure Business Insider expects and check it against the guidelines above, and you approve it before submission. The facts, numbers and quotes still come from you, so the release stays accurate.

AI-assisted press release writing is currently $129 per release, added at checkout.

Pair Business Insider with other single placements

Business Insider reaches business decision-makers. For an investor audience, add Yahoo Finance or StreetInsider; for a broad general audience, add USA TODAY. Our guide on publishing on USA TODAY and StreetInsider explains how the placements combine. Each single placement is bought individually, at its own fixed price, and goes into the same cart and the same report.

Prefer a bundle? Our press release distribution packages combine many outlets at one price, and the full outlet network lists every single placement with its price.

Refunds: what happens if your release is not accepted

If your release cannot be accepted, because it falls outside our compliance review or the wire partner's guidelines, you receive a full refund of the $199 placement. Where a release can be fixed, we send notes first so you can edit and resubmit.

If the release passes our review but is not distributed, you also receive a full refund, as set out in our refund policy.

How long does it take to publish on Business Insider?

There are two steps. First, our compliance review checks your release after you submit it. Second, the wire partner and Business Insider's own syndication schedule determine when it goes live, typically 24 to 72 hours after approval.

If your announcement is tied to a date, order a few days ahead and submit with a note about timing, so there is room for a round of edits without missing your moment. How long a release stays online is controlled by the publisher, so we do not promise a fixed duration; your publication report keeps a record of the live URL.