SEO
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Mar 23, 2026
SEO Is Dead? I've Been Doing It Since 2018 — Here's What the Data Actually Says
People have been declaring SEO dead since 2012. First Panda was going to kill it. Then AI. Now AI Overviews. But the market just crossed $81B and is growing at 13%+ CAGR year over year. I've been doing SEO since 2018 — here's what the data actually says, what changed each year, why people keep running back to it, and how it now works inside AI, not against it.
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