Digital PR
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Apr 01, 2026
40+ PR & Marketing Statistics for Mining, Construction & Infrastructure Companies (2026)
Most mining, construction, and infrastructure companies treat PR as a luxury. The data says it's a liability to ignore it. B2B buyers now take nearly 12 months to make purchase decisions, involve 6–10 stakeholders, and 81% choose a vendor before ever speaking to sales — researching online the entire time. Meanwhile, 32% now use ChatGPT or Perplexity to find and evaluate vendors. If your brand has no earned media, no press coverage, and no distribution footprint, you're invisible during the exact window decisions are being made. This article breaks down 40+ verified statistics on B2B buyer behaviour, SEO ROI, and AI search — and what they mean for industrial PR strategy in 2026.
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