Editorial guidelines / Crypto

Crypto editorial guidelines

Crypto and blockchain announcements require clear entity identification and risk-aware language; several outlets in our network apply extra editorial review to this category.

What gets accepted, reviewed or rejected

Usually accepted

  • Protocol, exchange or product launches with named team/entity
  • Partnership, integration and funding announcements
  • Risk-aware language around token or asset performance

May require review

  • Token generation events and listings
  • Yield or staking product announcements
  • Announcements referencing specific price targets

Common rejection reasons

  • Anonymous team with no verifiable entity
  • Guaranteed-return or "get rich" framing
  • Unsubstantiated claims of exchange or partner backing

Not accepted

  • Guaranteed investment returns or token price promises
  • Pump-and-dump or coordinated-buying language
  • Unlicensed securities-style token offerings