Editorial guidelines / Health
Health editorial guidelines
Health, wellness and medical-adjacent announcements go through additional review since outlets and search engines apply stricter scrutiny (YMYL) to health claims.
What gets accepted, reviewed or rejected
Usually accepted
- Product or service launches with clinical/regulatory context clearly stated
- Named company, named spokesperson, and verifiable claims
- Careful, non-cure framing ("may support", "is intended to")
- Research or partnership announcements with cited sources
May require review
- Supplement or nutraceutical launches
- Clinical trial results not yet peer-reviewed
- Telehealth or diagnostic product claims
Common rejection reasons
- Vague sourcing for statistics or study claims
- Before/after language without disclosed context
- Overstated efficacy relative to approval status
Not accepted
- Cure or guaranteed-outcome claims
- Unapproved treatment promotion
- Before/after medical imagery used as proof of results
Other industries
How review works
How we review health press releases
Review happens before distribution
Every health announcement is read by our editorial team before it is sent to any outlet. We check the headline against the body, look for unsupported claims and superlatives, and confirm that quotes, figures and company details can be verified.
If something would cause an outlet to reject the release, we tell you what to change before you pay for distribution, not after. You approve the final version before anything is published.
Why outlets treat this category differently
News sites and search engines apply their own rules to health content, and those rules are stricter in some categories than others. Matching your release to outlets that accept the category protects your budget and the credibility of your announcement.
Our editorial standards page explains the checks that apply to every release, and the pricing page lists the outlets in each package so you can see where your announcement will appear.
Frequently asked questions
- Can you guarantee a health release will be accepted?
- No outlet can promise acceptance in advance. We review your release first and tell you before you pay if a category or claim is likely to be rejected. If your release is not published as agreed, you receive a full refund.
- How long does the review take?
- Most releases are reviewed within the first stage of distribution, which takes 24 to 72 hours depending on the package. You approve the final copy before it is sent.