Editorial guidelines / Gambling
Gambling editorial guidelines
iGaming, casino and sports-betting announcements are limited to licensed operators and reviewed for responsible-gambling and age-gating language.
What gets accepted, reviewed or rejected
Usually accepted
- Licensed operator launches, market entries and partnerships
- License and jurisdiction details stated in the release
- Responsible-gambling and age-gated positioning
May require review
- Bonus or promotional offer announcements
- Affiliate or platform partnership announcements
- New-market entry into a newly regulated jurisdiction
Common rejection reasons
- No license or jurisdiction stated
- Bonus terms presented without required disclosures
- Missing responsible-gambling messaging
Not accepted
- Unlicensed operator promotion
- Content targeting or appealing to minors
- Guaranteed-win or "beat the odds" claims
Other industries
How review works
How we review gambling press releases
Review happens before distribution
Every gambling announcement is read by our editorial team before it is sent to any outlet. We check the headline against the body, look for unsupported claims and superlatives, and confirm that quotes, figures and company details can be verified.
If something would cause an outlet to reject the release, we tell you what to change before you pay for distribution, not after. You approve the final version before anything is published.
Why outlets treat this category differently
News sites and search engines apply their own rules to gambling content, and those rules are stricter in some categories than others. Matching your release to outlets that accept the category protects your budget and the credibility of your announcement.
Our editorial standards page explains the checks that apply to every release, and the pricing page lists the outlets in each package so you can see where your announcement will appear.
Frequently asked questions
- Can you guarantee a gambling release will be accepted?
- No outlet can promise acceptance in advance. We review your release first and tell you before you pay if a category or claim is likely to be rejected. If your release is not published as agreed, you receive a full refund.
- How long does the review take?
- Most releases are reviewed within the first stage of distribution, which takes 24 to 72 hours depending on the package. You approve the final copy before it is sent.