Editorial guidelines / Finance
Finance editorial guidelines
Finance and investing announcements are reviewed for promissory or misleading language, consistent with outlet and regulatory expectations for financial communications.
What gets accepted, reviewed or rejected
Usually accepted
- Funding rounds, earnings, product and partnership announcements
- Named company, entity and executive details
- Risk-aware, non-promissory language about market performance
May require review
- Forward-looking statements without a standard disclaimer
- Comparisons to competitor performance
- Fintech products operating in a regulated category
Common rejection reasons
- Missing risk disclosure on performance claims
- Unverifiable "market leader" or superlative claims
- Ambiguous entity structure (fund vs. company vs. product)
Not accepted
- Guaranteed returns or "no risk" investment claims
- Unlicensed offering of securities or investment advice
- Pump-style copy encouraging urgent buying
Other industries
How review works
How we review finance press releases
Review happens before distribution
Every finance announcement is read by our editorial team before it is sent to any outlet. We check the headline against the body, look for unsupported claims and superlatives, and confirm that quotes, figures and company details can be verified.
If something would cause an outlet to reject the release, we tell you what to change before you pay for distribution, not after. You approve the final version before anything is published.
Why outlets treat this category differently
News sites and search engines apply their own rules to finance content, and those rules are stricter in some categories than others. Matching your release to outlets that accept the category protects your budget and the credibility of your announcement.
Our editorial standards page explains the checks that apply to every release, and the pricing page lists the outlets in each package so you can see where your announcement will appear.
Frequently asked questions
- Can you guarantee a finance release will be accepted?
- No outlet can promise acceptance in advance. We review your release first and tell you before you pay if a category or claim is likely to be rejected. If your release is not published as agreed, you receive a full refund.
- How long does the review take?
- Most releases are reviewed within the first stage of distribution, which takes 24 to 72 hours depending on the package. You approve the final copy before it is sent.