Editorial guidelines / Technology
Technology editorial guidelines
Technology and SaaS announcements have the broadest acceptance across our network, with review focused on verifiable claims and named companies.
What gets accepted, reviewed or rejected
Usually accepted
- Product launches, funding rounds and partnership news
- Executive appointments and company milestones
- Research or benchmark results with disclosed methodology
May require review
- AI product claims about accuracy or capability
- Security or privacy claims ("unhackable", "fully compliant")
- Competitive benchmark comparisons naming competitors
Common rejection reasons
- Unsupported "first", "best" or "number one" claims
- Security claims without audit or certification support
- Keyword-stuffed copy written for SEO rather than readers
Not accepted
- Fabricated awards or rankings
- Guaranteed search-ranking or traffic promises
- Misleading statistics with no disclosed source
How review works
How we review technology press releases
Review happens before distribution
Every technology announcement is read by our editorial team before it is sent to any outlet. We check the headline against the body, look for unsupported claims and superlatives, and confirm that quotes, figures and company details can be verified.
If something would cause an outlet to reject the release, we tell you what to change before you pay for distribution, not after. You approve the final version before anything is published.
Why outlets treat this category differently
News sites and search engines apply their own rules to technology content, and those rules are stricter in some categories than others. Matching your release to outlets that accept the category protects your budget and the credibility of your announcement.
Our editorial standards page explains the checks that apply to every release, and the pricing page lists the outlets in each package so you can see where your announcement will appear.
Frequently asked questions
- Can you guarantee a technology release will be accepted?
- No outlet can promise acceptance in advance. We review your release first and tell you before you pay if a category or claim is likely to be rejected. If your release is not published as agreed, you receive a full refund.
- How long does the review take?
- Most releases are reviewed within the first stage of distribution, which takes 24 to 72 hours depending on the package. You approve the final copy before it is sent.