Editorial guidelines / Finance
Finance editorial guidelines
Finance and investing announcements are reviewed for promissory or misleading language, consistent with outlet and regulatory expectations for financial communications.
What gets accepted, reviewed or rejected
Usually accepted
- Funding rounds, earnings, product and partnership announcements
- Named company, entity and executive details
- Risk-aware, non-promissory language about market performance
May require review
- Forward-looking statements without a standard disclaimer
- Comparisons to competitor performance
- Fintech products operating in a regulated category
Common rejection reasons
- Missing risk disclosure on performance claims
- Unverifiable "market leader" or superlative claims
- Ambiguous entity structure (fund vs. company vs. product)
Not accepted
- Guaranteed returns or "no risk" investment claims
- Unlicensed offering of securities or investment advice
- Pump-style copy encouraging urgent buying