Editorial guidelines / Crypto
Crypto editorial guidelines
Crypto and blockchain announcements require clear entity identification and risk-aware language; several outlets in our network apply extra editorial review to this category.
What gets accepted, reviewed or rejected
Usually accepted
- Protocol, exchange or product launches with named team/entity
- Partnership, integration and funding announcements
- Risk-aware language around token or asset performance
May require review
- Token generation events and listings
- Yield or staking product announcements
- Announcements referencing specific price targets
Common rejection reasons
- Anonymous team with no verifiable entity
- Guaranteed-return or "get rich" framing
- Unsubstantiated claims of exchange or partner backing
Not accepted
- Guaranteed investment returns or token price promises
- Pump-and-dump or coordinated-buying language
- Unlicensed securities-style token offerings
Other industries
How review works
How we review crypto press releases
Review happens before distribution
Every crypto announcement is read by our editorial team before it is sent to any outlet. We check the headline against the body, look for unsupported claims and superlatives, and confirm that quotes, figures and company details can be verified.
If something would cause an outlet to reject the release, we tell you what to change before you pay for distribution, not after. You approve the final version before anything is published.
Why outlets treat this category differently
News sites and search engines apply their own rules to crypto content, and those rules are stricter in some categories than others. Matching your release to outlets that accept the category protects your budget and the credibility of your announcement.
Our editorial standards page explains the checks that apply to every release, and the pricing page lists the outlets in each package so you can see where your announcement will appear.
Frequently asked questions
- Can you guarantee a crypto release will be accepted?
- No outlet can promise acceptance in advance. We review your release first and tell you before you pay if a category or claim is likely to be rejected. If your release is not published as agreed, you receive a full refund.
- How long does the review take?
- Most releases are reviewed within the first stage of distribution, which takes 24 to 72 hours depending on the package. You approve the final copy before it is sent.