Editorial guidelines / Health
Health editorial guidelines
Health, wellness and medical-adjacent announcements go through additional review since outlets and search engines apply stricter scrutiny (YMYL) to health claims.
What gets accepted, reviewed or rejected
Usually accepted
- Product or service launches with clinical/regulatory context clearly stated
- Named company, named spokesperson, and verifiable claims
- Careful, non-cure framing ("may support", "is intended to")
- Research or partnership announcements with cited sources
May require review
- Supplement or nutraceutical launches
- Clinical trial results not yet peer-reviewed
- Telehealth or diagnostic product claims
Common rejection reasons
- Vague sourcing for statistics or study claims
- Before/after language without disclosed context
- Overstated efficacy relative to approval status
Not accepted
- Cure or guaranteed-outcome claims
- Unapproved treatment promotion
- Before/after medical imagery used as proof of results